Product Marketing Manager (M/F)
Zagreb, Split, Osijek, Rijeka, Mostar, Sarajevo, Croatia (Hybrid)
Ericsson Nikola Tesla Group has nearly 3000 employees, the majority of whom are from the STEM field. In addition to our ICT solutions in the telecom sector, we provide innovative solutions in health care, transport, state administration, municipal services and multimedia that improve people’s lives and create new value. With more than 70 years of tradition and continuous work on new technologies, we offer the perfect combination of experience and knowledge.
The Product Marketing Manager (PMM) (M/F) plays a key role in supporting Product Managers at the portfolio level by defining, managing, and executing product marketing strategies. Working closely with Product Management, Marketing and Communications, Business Development, and Sales teams, the PMM contributes to the generation of leads and opportunities related to ENT’s product offerings. The role collaborates with the Head of Portfolio to ensure alignment and consistency in the execution of ENT’s product strategies.
Product Marketing Manager (M/F)
Locations: Zagreb/Split/Osijek/Rijeka/Mostar/Sarajevo
Responsibilities
- Developing and executing marketing plans and go-to market strategies for products within the ENT portfolio, translating these into successful programs and campaigns
- Crafting clear and compelling messages, demonstrating customer value, and testing messages with external stakeholders as needed
- Driving the planning and execution of marketing launches, focus on time-to-market
- Ensuring successful representation at events and leading the creation of demos
- Developing key assets, content, and proof points for thought leadership, demand generation, and sales enablement through channels such as web pages, news releases, social media, and industry analyst communications
- Collaborating closely with product management to maintain visibility of marketing elements throughout the product lifecycle
- Working cross-functionally with internal teams and external agency partners
- Planning and managing engagement activities for target audiences
Requirements
- Minimum of 7 years experience as a (Digital) Product Marketing Manager in IT industry.
- Experience working in an international company.
- Proven track record in managing and executing marketing strategies, developing new lines of business and organizational design
- Fluent in English and at least one additional European language
- Bachelor’s/Master’s degree in Marketing, Business or IT
- Strong presentation and communication skills for engaing stakeholders and presenting complex ideas, experience and practical skills in change management or digital transformation projects
- Experience with data analysis tools, CRM systems and marketing automation tools
- Experience in sustainability or healthcare verticals is an advantage
- Passion for understanding customer needs and translating them into functionality requirements
We offer:
In addition to cutting-edge projects and technology, as well as the opportunity to work in a vibrant international team of experts, we can also point out the following:
- an opportunity to work in an inspiring working environment where you can develop your career, grow, innovate, and be a part of larger success story
- annual awards in accordance with the company’s business results and individual contribution
- incentive bonuses
- company restaurant and monthly meal allowance
- sports and cultural sections
- regular medical check-ups
- supplementary health insurance
- flexible working hours
- covered public transport costs
- and many more.
Candidates will be evaluated and contacted after they pass the initial screening.
Croatian/BiH citizenship or work permit for Croatia/BiH is mandatory.