Siniša Krajnović at the Inaugural EUonAIR AI Summit

Siniša Krajnović, PhD, President of the Management Board of Ericsson Nikola Tesla, participated as a panelist at the inaugural EUonAIR AI Summit, one of Europe’s prominent international events dedicated to artificial intelligence, held on 6–7 July at the Zagreb School of Economics and Management (ZSEM).

During the panel discussion The Future of AI in Business, Krajnović joined leading Croatian and international experts in technology, business and public policy: Nataša Rapaić, President of the Management Board of Hrvatski Telekom, Alessandro Aresu, Italian author, geopolitical analyst and public policy advisor, Vladimir Lukić, Senior Partner & Managing Director and Global AI Leader at Boston Consulting Group (BCG), Gordan Pešić, President of the Management Board and Chief Executive Officer of DOK-ING, and Stefano Gison, Member of the Management Board and Chief Operating Officer of Zagrebačka banka. They discussed the transformative impact of artificial intelligence on the economy, business models and Europe’s competitiveness. The panel was moderated by Prof. Mato Njavro, PhD, Dean of ZSEM.

Discussing the impact of artificial intelligence on business, Krajnović emphasized that the software industry is currently undergoing one of the most significant transformations in its history.

“As a company with approximately 3,000 engineers, nearly 2,000 of whom are engaged in software development on a daily basis, we are witnessing first-hand a transformation that is fundamentally changing how digital solutions are conceived, developed and delivered. This change is unfolding before our eyes, and being prepared for what lies ahead is no longer a matter of choice, it is a prerequisite for future competitiveness,” said Krajnović.

He also highlighted that artificial intelligence is becoming a key enabler of the next generation of digital infrastructure and digital transformation.

“We are building digital infrastructure for Croatia and for the world, and this new AI-powered digital infrastructure is of critical importance. In every project and every new solution, we strive to integrate AI capabilities so that our customers can fully leverage its potential,” he stated.

Reflecting on Europe’s position in the global technology race, Krajnović warned that while Europe possesses all the necessary ingredients for success, it lacks strategic ambition.

“Europe does not lack talent, nor does it lack capital. What Europe lacks is ambition. We have world-class universities, talent, strong capital resources and a rich industrial heritage. However, we must become more ambitious, more determined and more driven to succeed if we are to remain competitive,” he stressed.

He further noted that investments in digital infrastructure, advanced technologies and skills development will ultimately determine Europe’s future competitiveness and technological sovereignty.

“The more you invest in digital infrastructure, the more competitive you become, your prospects for economic success improve and your ability to preserve sovereignty is strengthened. If we want to be an equal partner in the global technology race, we need technology, ambition and the capability to execute,” Krajnović concluded.

The EUonAIR AI Summit brought together Nobel Prize laureates, leading global scientists, business executives and policymakers to discuss how artificial intelligence is reshaping the economy, education, public policy and society, as well as the role it will play in Europe’s future competitiveness. Today, artificial intelligence and digital infrastructure are among the principal drivers of future development and economic growth.

Ericsson Nikola Tesla’s participation in this international event reflects the company’s strong commitment to advancing digital technologies and AI, as well as its active role in building a more competitive, resilient and technologically advanced Europe.