Ericsson Nikola Tesla celebrated 75 years of doing business and presented a new visual identity

At the event, which gathered numerous guests, including high-ranking representatives of national and local authorities, the diplomatic corps, customers and partners, entrepreneurs, members of the academia, representatives of Ericsson corporation, media and former and current employees, the company’s long history of tradition, transformation, innovation and achievements of Ericsson Nikola Tesla was celebrated.

In her address, Gordana Kovačević, President of Ericsson Nikola Tesla, highlighted that anniversaries are a special opportunity that encourages us to reflect on the path we have been through, to talk about where we are today, and to think about the future we want to build, and the ways in which we can achieve that. Guided by that, she emphasized the importance of all the current and former employees who, through their work and efforts, have contributed to its successful development.

“Over the years, faced with challenges, changes, but also opportunities, we have built a strong and successful company that is an ICT leader in Croatia and in the region; a company that, through its products, solutions and services, positively impacts the lives of millions of people every day. I am proud and privileged to lead such a company” highlighted Kovačević, and continued: “Through our knowledge, learning, courage, perseverance, excellence, innovativeness, we have written new chapters in the company’s life, we have adapted to the market environment, we have followed trends and have been leaders in many examples.”

She also reflected on the company’s future and said that, along with further strengthening of the strategic partnership with Ericsson, great opportunities for additional growth and development are opening for the company through the development of the company’s own products and solutions, expanding export in the strategic business segments. “The potential is exceptionally great, as all the advanced countries of the world base their strategies on digital and green. Our new visual identity will surely give us new energy in the next business chapter.” concluded Kovačević.

Franck Bouétard, Chairman of the Supervisory Board of ENT, highlighted the company’s decisiveness and the speed of overcoming challenges, as well as the readiness to step into new business areas in order to enable stability and growth. At the celebration, distinguished guests from Ericsson also addressed the attendees: Stefan Kötz, Head of Mission Critical Networks, and Igor Tasevski, Head of Integrated RAN in Ericsson who, through their long-term cooperation with the company, got to know the team and the strength of ENT well. They highlighted the extension of competence that Ericsson Nikola Tesla has, the dedication to continuous improvements, motivation and perseverance in solving the most complex tasks.
Jenny Lindqvist, a member of Ericsson’s Executive Management also sent a video message of support and congratulations, highlighting that ENT is successfully implementing 5G network in Croatia and the region, and said that she looks forward to continuation of further cooperation with the company and the customers.

On the occasion of the 75th anniversary of Ericsson Nikola Tesla, Damir Habijan, Minister of Justice, Administration and Digital Transformation, the envoy of the Prime Minister of the Government of the Republic of Croatia, sincerely congratulated to the company’s leadership and employees. “During all these years, this company gave a significant contribution to the development of ICT, and we can safely say that you are a leader in high-tech,” Habijan stated. Moreover, he highlighted the importance of synergy between the public and the private sector in the process of digitalization and digital transformation.

Marko Pavić, the envoy of the Speaker of the Croatian Parliament and member of parliament, and Velibor Mačkić, Special Adviser to the President of the Republic of Croatia for the Economy, also congratulated the company’s leadership and employees on this valuable jubilee.  They highlighted that for decades ENT has been nurturing and developing excellence in all segments of its business, and that on such foundations, success is inevitable. 

New visual identity

The presentation of the company’s new visual identity sparked an interest among the attendees. Antonija Lončar, Director of Marketing, Communication and CSR at ENT, highlighted that one of the key roles for this change is the support to the realization of the company’s business strategy in the future, and the focus is placed on additional growth in the field of the company’s own ICT solutions for the digitalization of various industries and public services. “From now on, we will brand our solutions, marketing materials, offers, etc., with the trademark of Ericsson Nikola Tesla, and thus enable greater visualization and, we believe, capitalize on our portfolio and the potential we have” said Lončar. This novelty is also in line with the adjustments of the management system of the company and the global corporation.

The new trademark is an abbreviation, ENT, while the middle part of the logo is styled in a way to show a beam of light passing through it, which represents the key concepts contained in the brand’s essence – excellence, innovativeness, perseverance. Visual identity, created in collaboration with the agency Fabular Branding is also enriched with the slogan Enlightening New Technologies, which unifies the area of business operations and the aspiration for the future.
This jubilee is not only the celebration of past, but also a strong message about the ambition and dedication of Ericsson Nikola Tesla to further growth and progress.