Ericsson ConsumerLab: streaming closing in on traditional TV as users want “anywhere access”

September 11, 2014

Streaming closing in on linear TV with a gap of just two percentage points in terms of weekly consumption.25 percent increase, in just two years, of consumers prepared to pay for access to content on any device, showing an increasing willingness to pay for “anywhere access”. ‘Binge viewing’ multiple episodes of a TV show back-to-back is accelerating with the increasing popularity of new on-demand video services.

Streaming closing in on linear TV with a gap of just two percentage points in terms of weekly consumption.25 percent increase, in just two years, of consumers prepared to pay for access to content on any device, showing an increasing willingness to pay for “anywhere access”. ‘Binge viewing’ multiple episodes of a TV show back-to-back is accelerating with the increasing popularity of new on-demand video services.